Los Angeles Times delivers a powerful audience of affluent, educated consumers who are more likely
to own their homes, have access to higher amounts of disposable income and the means to travel, shop,
and experience the diversity and vibrancy of the L.A. lifestyle. The combined product portfolio,
which includes print, online and broadcast reaches 59% of the L.A. DMA.

Source: Scarborough Recontact 2008 Release 2; August 07 –July 08