
Los Angeles is home to the nation’s largest Hispanic market, and there’s no better way to reach it than Hoy,
Fin de Semana, and ViveloHoy.com, Los Angeles Times Media Group’s targeted Spanish-language products.
Hoy
Friday: 145,000
Fin de Semana
Saturday: 500,000
HOY READERS AT-A-GLANCE
Female/Male: 47% / 53%
Median Age: 39
Average Household Size: 4
Average HHI: $33,434
Employed: 77%
HS Grad +: 67%
Sources: CAC Audit for 6 months ending 3/31/08;
Scarborough Los Angeles, CA 2008 Release 2.
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