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Hoy is the weekly Spanish-language guide providing Latinos with the Hispanic perspective on
everything from front-page news to sports and entertainment. Distributed at 3,500 racks and
retail locations in 107 densely populated Hispanic zip codes where Latinos live, work and play.
Hoy delivers timely, relevant news and information for the whole family. Readers enjoy weekly
features, investigative reporting, and access to exclusive entertainment coverage that helps
families plan the week ahead.
Fin de Semana
Friday or Saturday: 500,000
Sources: CAC Audit for 6 months ending 3/31/08; Scarborough Los Angeles, CA 2008 Release 2
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everything from front-page news to sports and entertainment. Distributed at 3,500 racks and
retail locations in 107 densely populated Hispanic zip codes where Latinos live, work and play.
Hoy delivers timely, relevant news and information for the whole family. Readers enjoy weekly
features, investigative reporting, and access to exclusive entertainment coverage that helps
families plan the week ahead.
Main Section/News
• Provides LA Hispanics with in-depth local, national, and international news
with weekly highlights and in-depth local stories
• Covers a variety of topics from immigration, government, media, and business
• Investigative news stories covering the topics that matter to the Hispanic community
• Community agenda providing readers ‘where to go and what to do’ information
Entertainment
• Provides Latinos with exclusive access to LA’s glitz and glamour
• Comprehensive entertainment coverage provided by ViveloHoy.com
• Complete entertainment guide with information on where to go and what to do
• All-access to music news, interviews, and what’s hot in the music scene
• Local service guides on health, beauty, and everything to be fabulous
Sports
• Extensive sports coverage including soccer, baseball, boxing and more
• Intimate profiles, interviews, and commentary from the world of sports
• Dedicated soccer page important to Hispanic readers
• Complete "What to Watch" guide
Special Features
• Padres de Hoy (Parenting Guide)
• Pagina Verde (Guide for living ‘Green’)
Fin de Semana
Hoy’s weekend publication providing lifestyle and entertainment information in tune
with the way Latinos spend their weekends. Delivered to address-specific Hispanic homes
in 120 zip codes or over 50% of LA’s Hispanic households. Backed by the power of the
Los Angeles Times, Fin de Semana is the largest Spanish-language editorial vehicle.
• Provides LA Hispanics with in-depth local, national, and international news
with weekly highlights and in-depth local stories
• Covers a variety of topics from immigration, government, media, and business
• Investigative news stories covering the topics that matter to the Hispanic community
• Community agenda providing readers ‘where to go and what to do’ information
Entertainment
• Provides Latinos with exclusive access to LA’s glitz and glamour
• Comprehensive entertainment coverage provided by ViveloHoy.com
• Complete entertainment guide with information on where to go and what to do
• All-access to music news, interviews, and what’s hot in the music scene
• Local service guides on health, beauty, and everything to be fabulous
Sports
• Extensive sports coverage including soccer, baseball, boxing and more
• Intimate profiles, interviews, and commentary from the world of sports
• Dedicated soccer page important to Hispanic readers
• Complete "What to Watch" guide
Special Features
• Padres de Hoy (Parenting Guide)
• Pagina Verde (Guide for living ‘Green’)
Fin de Semana
Hoy’s weekend publication providing lifestyle and entertainment information in tune
with the way Latinos spend their weekends. Delivered to address-specific Hispanic homes
in 120 zip codes or over 50% of LA’s Hispanic households. Backed by the power of the
Los Angeles Times, Fin de Semana is the largest Spanish-language editorial vehicle.
REACH
Hoy
Friday: 145,000
Hoy
Friday: 145,000
Fin de Semana
Friday or Saturday: 500,000
ONLINE: www.vivelohoy.com
Vivelohoy.com is the new online destination to “live it up today,” offering exclusive
entertainment content 24/7. Launched nationally in November 2008, vivelohoy.com is the
most engaging online destination for living and being Latino.
2009 Media Kit (pdf link)
2009 Hoy Rate Card (pdf link)
2009 Fin de Semana Rate Card (pdf link)
AUDIENCE: Click here >
Vivelohoy.com is the new online destination to “live it up today,” offering exclusive
entertainment content 24/7. Launched nationally in November 2008, vivelohoy.com is the
most engaging online destination for living and being Latino.
2009 Media Kit (pdf link)
2009 Hoy Rate Card (pdf link)
2009 Fin de Semana Rate Card (pdf link)
AUDIENCE: Click here >
Sources: CAC Audit for 6 months ending 3/31/08; Scarborough Los Angeles, CA 2008 Release 2
(weekly reach total for Hoy includes FDS).
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Copyright 2008 Los Angeles Times