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Local Values is a late week 4-page wrap with display ads and free-standing inserts that
reaches 92% of the LA market. Our new enhanced program combines the strength of the Times’
Local Values with the Orange County Register and Ventura County Star’s market-leading TMC
programs to create the most robust advertiser package in Southern California.

Total Coverage: 4.2 million households
Target by ZIP code, sub-ZIP code or at the individual household level

Thursday Local Values Wrap

• Distributed with Thursday Los Angeles Times
• Tops home delivery copies, placed inside the paper for single-copies

Friday Local Values TMC Wrap

• Tops the Los Angeles Times and Orange County Register on Fridays
• Fin de Semana and private carrier distribution to approximately 750,000
  households in high density Hispanic neighborhoods
• Unduplicated distribution via U.S. mail to non-newspaper subscribers

Other Preprint Advertising Options

• Preprints: available in the Los Angeles Times seven days per week
• We-Prints: We print your 4- to 16 page advertising section in the 1-A position
  (between Main News and California sections), or other available ROP positions
• Polybags: Your logo or advertising message printed on a polybag which covers
  home-delivery copies
• Toppers: Your preprint on top of the paper, rather than inside it. Home delivery only

For more information about Local Values, or other preprint advertising options,
please contact Joseph Jahns at (213) 237-2345.