Get the Flash Player to see this play.

Throughout history, certain cities have defined the times and launched the unforgettable
ideas that have transformed global culture. Los Angeles is a melting pot of cultural diversity,
the nation’s connection to Asia, the epicenter of the entertainment industry around the world,
and a birthplace of innovation in the automotive, aerospace, pharmaceutical and technology
industries. It’s the place that will define what we watch, eat, wear, drive and buy.
If you’re launching or growing a product or brand, you must win LA.

LA DMA: The Numbers

Population

Total Population: 18 million
Total Households: 5.8 million

• Los Angeles is home to almost half of California’s total population, and more
  than the San Francisco and Chicago DMAs combined.
• In the next five years, total population is expected to increase by 1.3 million
  consumers. By 2030, it’s expected to increase to more than
  23 million people
• Los Angeles is home to the largest percentage of foreign-born citizens of any
  major U.S. city after Miami
• Los Angeles is the top DMA for the Hispanic population in terms of population,
   households, buying power and retail sales

Retail Sales

• Los Angeles is by far the state’s largest retail sales market and ranks in the top 2
  for all national retail sales and consumer spending categories
• 2008 taxable retail sales in the DMA totaled more than $294 billion (#2 overall)
• If the LA DMA were a nation, it would rank 16th in terms of GDP
• Over the next 5 years, retail sales are projected to grow by 24%; faster than
  New York (13%) or Chicago (10%)