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ADVERTISING SOLUTIONS: MOBILE MEDIA |
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Display Advertising
Rich Media
Video
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Mobile Media
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MOBILE ADVERTISING
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Integrate Los Angeles Times Mobile Advertising into your traditional
marketing plan. From print, TV, radio or web, to a text message, mobile site,
or iPhone or BlackBerry application, mobile improves your ROI in all channels.
We have three high-impact, effective tools for you to reach our young, engaged,
affluent audience throughout the day utilizing Mobile advertising executions:
Text Messaging, Mobile Web and Mobil Apps. Read on to find out more.
To advertise, click here >
Text Campaigns
latimes.com offers the capability for clients to participate in various
mobile text campaigns:
marketing plan. From print, TV, radio or web, to a text message, mobile site,
or iPhone or BlackBerry application, mobile improves your ROI in all channels.
We have three high-impact, effective tools for you to reach our young, engaged,
affluent audience throughout the day utilizing Mobile advertising executions:
Text Messaging, Mobile Web and Mobil Apps. Read on to find out more.
To advertise, click here >
Text Campaigns
latimes.com offers the capability for clients to participate in various
mobile text campaigns:
• Contests
• Polls
• Trivia
• Alerts
• Polls
• Trivia
• Alerts
Who uses Text Messaging:
• 51% female | 49% male
• 78.8% are age 18-54
• 40% of texters have an income of $75k+
• 69.9% of texters are college-educated
Source: m:metrics
• 51% female | 49% male
• 78.8% are age 18-54
• 40% of texters have an income of $75k+
• 69.9% of texters are college-educated
Source: m:metrics
Mobile Web
All banner ads on latimes.com’s mobile site can be clickable, leading
to a customized landing page that offers:
All banner ads on latimes.com’s mobile site can be clickable, leading
to a customized landing page that offers:
• Detailed Information
• Store Locator
• Click to Call
• Data Capture
• Coupon
• Store Locator
• Click to Call
• Data Capture
• Coupon
latimes.com Mobile Traffic:
• 6.6 million monthly page views
(+65% in the past 6 months)
• 2.2 million monthly unique visitors
(+241% in the past 6 months)
Source: Starcut, June 2009 vs. January 2009.
• 6.6 million monthly page views
(+65% in the past 6 months)
• 2.2 million monthly unique visitors
(+241% in the past 6 months)
Source: Starcut, June 2009 vs. January 2009.
Mobile Apps
Los Angeles Times/Tribune apps are becoming an important part of the
lives of iPhone, iPod Touch and now BlackBerry users, giving consumers
important and relevant information at their fingertips.
Available Apps (iPhone or BlackBerry):
Los Angeles Times/Tribune apps are becoming an important part of the
lives of iPhone, iPod Touch and now BlackBerry users, giving consumers
important and relevant information at their fingertips.
Available Apps (iPhone or BlackBerry):
• News Reader
• Sports Reader
• Mobile Zodiac
• Sports Reader
• Mobile Zodiac
latimes.com users are 110% more likely
than the average online user to have
purchased a PDA/smart phone in the
past 12 months
Source: @Plan, Summer 2009.
than the average online user to have
purchased a PDA/smart phone in the
past 12 months
Source: @Plan, Summer 2009.
