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ADVERTISING SOLUTIONS: SEARCH ADVERTISING |
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SEARCH ADVERTISING
While display advertising informs consumers, increases brand awareness and
drives call to action, Search Engine Marketing (SEM) connects users searching
for the products or services your business provides. The Los Angeles Times
is pleased to offer the marketing solution you’ve been “searching” for, L.A. Links.
To advertise, click here >
L.A. Links
latimes.com wants to make it easier for you to grow your business. Combining
search and display advertising campaigns increases your reach, getting in
front of users at different stages of their internet experience. That’s why
we’re providing an all-inclusive search advertising solution that does the
work for you. With L.A. Links, we pick the keywords, negotiate with the
search engines, and manage the campaign to guarantee results.
95% of national online users use one of L.A. Links’
SEM sites as their primary search engine
Source: Nielsen Netratings
How it works
Once you decide to launch your campaign, our copywriters will get to work
creating the site description that will appear in the search engine. Then our
team will research appropriate keywords, continually updating them throughout
the campaign for premium search optimization. Throughout the process, you will
receive a welcome email, a “go-live” notification, and monthly metrics reports.
L.A. Links offers two search package options for varying levels of client involvement:
What is it?
drives call to action, Search Engine Marketing (SEM) connects users searching
for the products or services your business provides. The Los Angeles Times
is pleased to offer the marketing solution you’ve been “searching” for, L.A. Links.
To advertise, click here >
L.A. Links
latimes.com wants to make it easier for you to grow your business. Combining
search and display advertising campaigns increases your reach, getting in
front of users at different stages of their internet experience. That’s why
we’re providing an all-inclusive search advertising solution that does the
work for you. With L.A. Links, we pick the keywords, negotiate with the
search engines, and manage the campaign to guarantee results.
95% of national online users use one of L.A. Links’
SEM sites as their primary search engine
Source: Nielsen Netratings
How it works
Once you decide to launch your campaign, our copywriters will get to work
creating the site description that will appear in the search engine. Then our
team will research appropriate keywords, continually updating them throughout
the campaign for premium search optimization. Throughout the process, you will
receive a welcome email, a “go-live” notification, and monthly metrics reports.
L.A. Links offers two search package options for varying levels of client involvement:
What is it?
Guaranteed Clicks
You buy the amount of traffic that you’re looking for. You set the number of clicks and we guarantee them over a set period of time.
You buy the amount of traffic that you’re looking for. You set the number of clicks and we guarantee them over a set period of time.
Budget Clicks
You buy search at a fixed monthly rate with no click number guarantee but receive more flexibility during the campaign and increased ability to track user activity.
You buy search at a fixed monthly rate with no click number guarantee but receive more flexibility during the campaign and increased ability to track user activity.
What happens after I buy?
Monthly metrics report shows traffic driven
to website and campaign totals.
24/7 access to online reporting tool that allows
you to manage and track your campaign
• custom landing page
• call tracking number
• online reporting constantly
updated
• custom landing page
• call tracking number
• online reporting constantly
updated
Who should
use it?
use it?
Advertisers new to search wanting a guaranteed
amount of traffic driven to their site. Hands-off
approach to search advertising, once you purchase
we do the rest.
Advertisers who want to track conversion and analyze
ROI in-depth. Provides more for those who seek
information on what happens after the click.
