Contests, Sweepstakes & Promotions
Clients have the ability to be an exclusive sponsor of a customized contest,
sweepstakes, and/or promotion that allows for high impact brand exposure and
effective lead generation. latimes.com can partner with you through the
entire process, from concept, to execution, to maintenance, to building a
data base of your desired audience.

Lead Generation Games
latimes.com’s lead generation games are fun and engaging for online users
and enable advertisers to obtain highly qualified leads, and drive traffic
to their retail locations or websites through prizes or coupon distribution.

• Sponsor logo is showcased throughout game play
• Promotional placements throughout latimes.com
• High-impact brand exposure

Who plays Lead Generation Games?
• More than half the players are female
• 71% are age 40+
• 46% are college grads
• 53% have HHI $50K+
• 67% are married
• 53% have at least one child

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