Get the Flash Player to see this play.

What is Brand X?
BRAND X is for and about young Angelenos, and all the things that
shape their world.

• An integrated, multi-media product designed for 21 - 49 year old
  professionals in Los Angeles and the San Fernando Valley
• BRAND X recognizes its users are global citizens, who
  expect a broader world view
• BRAND X focuses on "what's next?"...emphasizing
  trend-spotting in everything from tech and transportation
  to jobs and community activism


Why Brand X?
BRAND X targets the growing "Millennial" generation as
they lead change in entertainment.

• Coming of age in the most brand-crazy period in history,
  Millennials expect a constant rush of new iterations of
  their favorite products; their tastes are ever-changing
• Immigration will boost the number of Millennials to
  90 million by 2020
• Millennials spend almost 15 hours a day interacting with
  various media and communication technologies