NETWORK OF SITES: VIVELOHOY

vivelohoy.com vivelohoy.com/
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ViveloHoy.com is an exciting new Spanish-language online destination.
It delivers the latest news and Latino lifestyle information in a bold and dynamic
way. From international news to local events, celebrities to sports, ViveloHoy.com
keeps users current.

ViveloHoy.com’s up-to-the-minute blogs, vibrant photo galleries and video news
channel Hoy TV engage users and bring them back for more. This “sticky factor”
leads to longer visits and viral extension.

Leverage ViveloHoy.com’s unique positioning to reach L.A.’s vital Hispanic audience.

• Hispanics are the fastest growing consumer segment in the nation

• Los Angeles is home to the #1 Hispanic market
      • 7.9 million Hispanic consumers
      • 1.9 million Hispanic households

• Hispanics consumers drive the L.A. economy
      • Possess $127 billion in buying power
      • Control 36% of the market’s buying power

ViveloHoy.com: Live It Today.

Sources: Scarborough Los Angeles 2008 Release 2; Synovate U.S.
Diversity Markets Report 2008; 2008 Claritas.
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