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latimes.com maintains its strong position among its top-ranked peers with
8.3 million unique visitors. Between May 2008 and May 2009, latimes.com grew
its audience by 15%, outpacing four of the nation's other top five newspaper sites.

Our unique voice and interactive features resonates with consumers, placing us
on par with national sites as the #4 newspaper site in the country, according to
Neilsen Netview this past May.

Users have high disposable income, are well-educated and culturally involved.
For advertisers, this translates to an audience of consumers with strong buying
power and a true return on investment.

AUDIENCE GROWTH HIGHLIGHTS

• latimes.com has experienced phenomenal growth with an increase
  of 22.7 million average monthly page views or +23% YOY
• Sections of latimes.com that saw explosive page view growth included
  News, Entertainment and Features
• Mobile is a powerful advertising opportunity that allows you to reach
  latimes.com's highly engaged, local audience. Touch consumers
  throughout the day with latimes.com's mobile site, offering
  traffic that's on the rise:

      • 4.6 million monthly page views
      • 723,000 monthly unique visitors

USER PROFILE

General Demos
56% Male/44% Female
51% of readers are 18-49
60% of readers are 25-54

Affluent
Median HHI is $85K (online norm is 68K)
74% own a home
37% have portfolios valued at $100K+
25% have portfolios valued at $250K+

Well-Educated
69% are college grads and beyond
41% hold professional/managerial roles

Money to Spend
68% made an online purchase in the past 30 days
90% made an online purchase in the past 6 months
94% made a dept. store purchase in the past 30 days
58% have traveled for a vacation in the past 3 months
36% have vacationed internationally in the past 2 years

Internet-Savvy
86% have 7+ years of online experience
93% are online 5+ times a week (norm is 78%)
96% are using broadband (norm is 91%)

Culturally-Inclined
27% visited a museum/art gallery in the past 30 days
50% attended a cultural event in the past 30 days